Origins and Growth since 2003

HappyToys.nl was founded by me, Simone, in 2003 as part of a broader entrepreneurial vision within our entrepreneurial family.

What began as a family business focused on retail has since grown into 2T-Business, a serious player in the retail sector, both online and offline, and both in the Netherlands and beyond. In addition, 2T-Company is active in real estate and holds interests in other companies. Through our own foundation, our family is also socially active.

The experience gained over more than two decades of entrepreneurship forms the solid foundation of HappyToys.nl today.

A Family Business with Experience and Vision

HappyToys is run by me, Simone. Together with my husband and two sons, I manage the company, each with our own area of expertise. The strength of our family business lies in our direct communication, our personal approach, and our commitment to both customers and products.

After the successful sale of our children's toy chain in the Netherlands, our family decided to further expand our children's toy division in Dubai and, in addition, focus on a different form of pleasure: erotic toys and experiences for adults. This marked a new path, while maintaining trusted values such as reliability, customer orientation, and quality.

International Entrepreneurship

HappyToys.nl is now much more than just a Dutch webshop. We are proud to announce that one of our sons represents the HappyToys brand from our new branch in Dubai with the webshop happytoys.ae. With this, we are not only expanding our market but also strengthening our international position.

Objective:

Our family sets goals that we always achieve through our dedication and confidence. Our objective with HappyToys is simple:

"we will become the biggest, best, and most affordable online erotic store in the Netherlands"

More Than a Webshop

HappyToys.nl is part of a broader enterprise with interests in various companies and real estate projects. This solid background provides stability, economies of scale, and growth opportunities without losing sight of our personal approach.

Easy, Fast, and Reliable

What characterizes us is how accessible and approachable we are. Customers can easily reach us for advice, questions, or assistance. We believe that eroticism does not have to be a taboo and strive for a safe and pleasant environment where everyone feels free to explore.

HappyToys.nl: From children's toys to adult pleasure – with the same dedication, service, and passion.

Would you like to know more? Feel free to contact us or discover our range via the shop.