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Pjur: the story behind a brand that takes intimacy seriously

By Simone from Happytoys

Sometimes you come across a brand once, and after that, you see it everywhere. For me, Pjur is absolutely one of those.

If you are looking for a good lubricant at Happytoys, you will likely come across the name Pjur very quickly. And that’s no surprise. Pjur has since grown into an international brand with a wide range of lubricants and intimate care products.

But what appeals to me most is the story behind the brand. Because Pjur didn’t just start with a few bottles of lubricant. The brand was founded on a clear philosophy: intimacy should be pleasant, comfortable, and free of unnecessary taboos.

And that idea is still at the heart of everything Pjur does.

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How did Pjur originate?

The story of Pjur begins in 1995.

At that time, silicone-based lubricants were not at all common. Pjur then launched pjur ORIGINAL: a silicone-based lubricant that, according to Pjur, was the first of its kind. Its main advantage was long-lasting smoothness, meaning you didn't have to keep reapplying lubricant.

That turned out to be a bullseye.

What started with one product grew over the following years into a complete range for various forms of intimacy.

The Pjur collection now consists of more than 60 premium intimate products, including water- and silicone-based lubricants, products for stimulation, and products focused on delaying orgasm.

And what I love is: the core philosophy has actually never changed.

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Quality first.

From a single lubricant to a complete range

The success of pjur ORIGINAL ensured that Pjur continued to develop further.

Pjur ORIGINAL – the classic

If you know one Pjur product, the chances are it's pjur ORIGINAL.

This silicone-based lubricant is known for its long-lasting effect and is suitable for prolonged intimate moments and massages. Pjur itself calls it one of the most iconic products in the brand's history.

At Happytoys, you can find Pjur Original in various sizes.

And honestly? This is one of those products where, after using it once, you understand why it has been around for so long.

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Pjur AQUA: the water-based alternative

Not everyone wants to use a silicone-based lubricant.

That is why Pjur introduced the AQUA line in 2001: a premium water-based lubricant.

A water-based lubricant has a different character than a silicone-based one. It feels light, is easy to wash off, and is a popular choice for daily use.

For many people, water-based is also a great choice when looking for a lubricant that works well with different types of sex toys.

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Pjur BACK DOOR: specially developed for anal sex

In 2007, Pjur introduced the BACK DOOR series.

With this, the brand addressed a very specific need: a lubricant suitable for anal sex. Since the anus does not naturally produce its own lubrication, sufficient lubricant is extra important for anal sex.

The BACK DOOR line now consists of various products, including silicone- and water-based variants.

At Happytoys, for example, we have the Pjur Back Door line for those specifically looking for a product for anal use.y

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My tip from Simone

When it comes to anal sex, never be too frugal with lubricant.

A little extra is usually much more pleasant than too little. And above all, listen to your body. Sex should be enjoyable and not painful.

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Pjur med: attention for sensitive skin

Another important step in Pjur's history came in 2010, when the Pjur med series was introduced.

This line was developed with people with very sensitive skin and sensitive mucous membranes in mind.

That fits perfectly with the Pjur philosophy: not just looking at pleasure, but also at comfort, quality, and safety.

Because especially with products that you use on such a sensitive part of your body, you want to know what you are using.

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But Pjur makes more than just lubricant.

Although Pjur is primarily known for its lubricants, the range has expanded considerably over the years.

Consider, for example:

Lubricants

From silicone-based to water-based and various specialized variants.

Intimate care

Products focused on caring for and moisturizing intimate skin.

Stimulation

Pjur has various products that can support sexual stimulation.

Delay products

For men who want to prolong their stamina, Pjur has developed special products.

Products for specific preferences

From anal care to products for various sexual preferences and forms of intimacy.

The current range actually perfectly reflects just how diverse sexuality can be. There is no single product that works for everyone.

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The philosophy of Pjur: quality without compromise

And that brings us, as far as I'm concerned, to the most interesting part.

What does Pjur actually stand for?

According to Pjur, the brand is all about improving people's sex lives and quality of life. The brand wants to help people discover their sexuality, experience pleasure, and feel freer in their intimate lives.

In doing so, quality and safety are central.

Pjur states that its products are manufactured in Germany and that the brand is constantly working on development, innovation, and quality improvement.

That is an important difference to me.

A lubricant might just be a small bottle in your nightstand, but it comes into direct contact with a very sensitive part of your body.

You don't want to make any concessions on quality there.

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Why we at Happytoys like offering Pjur

At Happytoys, we naturally look beyond just the brand name on a package.

We want to offer products that we truly believe in ourselves.

Pjur is a perfect fit for that.

The brand now has 30 years of experience, an enormous international presence, and a product range that goes much further than just a standard bottle of lubricant.

From the classic pjur ORIGINAL to pjur AQUA, pjur BACK DOOR, pjur med, and various specialized products: there is a Pjur product for a wide range of needs.

And all the while, the brand continues to innovate.

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Which Pjur product is right for you?

That might just be the best question.

Are you looking for a long-lasting silicone lubricant? Then Pjur Original is a logical place to start.

Would you rather have a water-based lubricant? Then take a look at Pjur Aqua.

Are you looking for something specifically for anal sex? Then the Back Door series is interesting.

Do you have sensitive skin? Then Pjur med is definitely worth a look.

And do you just want to discover what's out there? Then you can of course browse through our range at your leisure.

👉 View all Pjur products at Happytoys for your next big orgasm or the latest sex toy.

Sometimes a good lubricant is all you need to make something that's already great, even better.

And that might be exactly why a brand like Pjur has been around for so long.

You notice good quality.

You feel it.

And in the end, that is exactly what intimacy is all about.

Feel the Real.

Love,

Simone ❤️
Happytoys.nl – better Happy than Easy

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My favorite Pjur thought

Feel the Real

And honestly, I think that is a very fitting slogan.

Because ultimately, sex isn't about complicated tricks or perfect images.

It's about feeling. About touching. About exploring. About pleasure.

And sometimes it's just about lying in bed together without having to go anywhere.

With its products, Pjur tries to help with exactly that: ensuring that intimacy becomes more comfortable and more enjoyable.

Personally, I find that important. Sexuality is different for everyone.

What you find amazing, someone else might not find interesting at all. And vice versa.

There is no right or wrong as long as it happens with mutual consent, respect, and consideration for each other's boundaries.

I would actually like to keep it very simple: You don't have to make sexuality complicated.